I am delighted to share with you another record month at Signal Advantage in terms of achieved results for our name badge team against target.   Let start with sales,  a fantastic 13% over target which was our best ever recorded month for name badge sales.  Our sales number was boosted by additional sales from our new product launches - metal badges and button badges and its a credit to our marketing team for showing innovation in designed campaigns that succeed.   Simon has led the team from the front and opened some key new accounts for the name badge division ,  companies like Vodafone,  Foot Locker and Red Rooster all joining our name badge “stable” of customers.  We are not resting though and are delighted to announce the addition of Lauren to the sales team in early May as a Sales Trainee.  We wish Lauren all the best and look forward to Lauren giving our name badge customers the service they deserve.

Now to Manufacturing who have achieved the maximum 100% of all orders being shipped on or before time of which 99.55% of those being right first time.  The teamwork in this function is really beginning to show as we are reaping the benefits of our investment in new technology and staff training which results in increased customer service levels and lower costs.  Considering the new name badge products launched ( button badges and metal badges) then this result is even better as we have designed new systems and processes to accomodate the new name badge ranges.   Well done to Mal, Bev and the rest of the team,  I know you may think that I am always “harping” on about taking delays out of the process and it will increase capacity and this can only be achieved by investing in technology, process and people.  I am pleased that you are now leading from the front and our name badge survey to new customers shows that nearly 100% will refer us to their friends or colleagues.

Finance was also rocking on the month,  again over achieving against their budgets and congrats to Lisa for her investment in the design of the new credit control process that again will result in more benefits to our customers.

 Our continued investment in our award winning name badges on line “web to workbench” ordering system has seen a 2 fold increase in customers ordering direct their name badges via our custom websites.   We are not sitting back and have committed to further investment to improve the system based on our valued customers who have given us constructive feedback on how changes will improve their name badge shopping experience.

Rome was not built over night and we now have a great launch pad to send the signal advantage rocket higher into the sky.   A great month again and thanks to our valued customers and suppliers who have also helped us overachieve our business objectives and shared in our success.   Over the next few months we are aiming to increase our market share for our badge holders and badge lanyards plus introduce a new range of photo id badges that has been designed to make our customers lives easier !

About Signal Advantage:

Name Badges are wonderful introductory tools. Companies are increasingly recognising their importance in the customer relationship process. They are a vital business tool. Signal Advantage understands this. For 15 years, the principles of Signal Advantage has been promoting, designing, manufacturing and supplying name badges, metal badges, button badges,  name tags, and badge holders around the globe. We have experienced, first hand, the enormous growth of these essential business tools.Our business has been built on the philosophy of 100% customer satisfaction in line with the customer focus element of our vision. Our goal is for 100% client retention.Understanding that you need more than just our great products, we pride ourselves on our service – we will help you every step of the way to ensure you receive the best possible product for your needs – on time, every time – we are here to help.Signal Advantage services Australia wide including Sydney, Brisbane, Gold Coast, Melbourne and Perth